For the past decade, unboxing videos on social media platforms have snowballed. People can’t help but immerse themselves in watching these highly engaging videos for entertainment and educational purposes.

Today, many content creators and everyday consumers create genuine unboxing videos and product reviews on social media platforms like Youtube as a form of income. But how did this phenomenon become so crucial in affecting a customer’s purchase decisions? To get that answer, we must first ask ourselves: what is an unboxing video?

Defining the Unboxing Video

Source: Christian Wiediger

Unboxing or unpacking is an internet phenomenon of capturing the opening process of products through photos or videos. These products can be anything from anywhere, but the most popular industries that currently benefit the most from these videos are:

• Tech
• Kids Toys
• Fashion
• Beauty
• Mystery Boxes
• Fitness Supplements

In fact, a study done by Google showed 1 in 5 consumers had watched an unboxing video, and 62% of these people do so when researching a particular product. The statistics don’t lie when revealing that unboxing videos have become more than just a trend but a growing phenomenon, with millions of views and thousands of videos uploaded yearly.

Don’t believe us? Below are some popular unboxing and review channels with relevant metrics retrieved from SocialBlade and one of the best unboxing videos on each channel. And though these videos are a few years old, these influencers still consistently receive millions of views for each new video they upload!

Unbox Therapy with 19.5 million subscribers and over 4.5 billion video views.

Marques Brownlee with 16.9 million subscribers and over 3.5 billion video views.

iJustine with 7 million subscribers and over 1.4 billion video views.

But Why Are Unboxing Videos Popular?

Why are we so intrigued by these videos that continue to capture hours of our attention? What makes these unpacking videos and reviews such great content to watch?

Source: PakFactory

Firstly, it’s our inherent curiosity. The build-up of excitement for a new product drives the popularity of unboxing videos. Consumers always look forward to the next best things, like new technologies, designs, and other products and want to know whether or not the latest things will be worth their money. This curiosity and anticipation build up to the next reason. 

The big reveal, or the unboxing experience, allows brands to show off all their hard work. Think of all the time and money spent on developing the product, designing the packaging, strategizing the marketing campaigns, and more. All of that bears fruit during the unboxing experience.

Finally, there’s nothing like seeing authentic reviews and reactions toward a product. The content creators reviewing the products have already established a strong trust with their online community, so It’s a massive advantage if influencers have nothing but great things to say about your brand because their viewers will remember this.

When searching for a new smartphone or restaurant to try out, it is much easier to learn through other people’s experiences by reading or watching reviews online.

How Do Unboxing Videos Benefit A Business

So now that you know what unboxing videos are and how popular they can be with consumers, how do they benefit a business? Let’s take a look.

1. Brand Awareness

Source: Sonhab Chocolate by PakFactory

YouTube has over 2.5 billion active users worldwide each month, with 62% of internet users in the U.S. accessing the website daily.

Creating an unboxing video or working with influencers and content creators will generate brand awareness. Each video can reach hundreds, thousands, or even millions of viewers daily. The beauty of the digital atmosphere is that anyone from anywhere in the world can access these videos instantly, giving your brand massive reach!

So if viewers see other people or their favorite influencer enjoying your product, it increases their chances of purchasing it too, hence why affiliate marketing is a huge revenue driver for these influencers! Their reviews help to validate the viewer’s decision-making process before finalizing purchases, especially for high-end products, while also benefiting the content creator in a win-win scenario. 

2. Develops and Strengthens Consumer Relations

Source: PakFactory

When you take the time to invest in creating the ultimate unboxing experience, it develops and strengthens the consumer relationship. If someone receives positive feedback about your product through an unboxing video, it will automatically intrigue them. Aside from wanting to get their hands on your fantastic product, they want to experience the same unpacking phenomenon that their favorite content creators feel.

3. Leaves Valuable Impressions on Your Brand

Source: Freepik

By exceeding consumer expectations and keeping them connected, you deliver a good impression that will go a long way. A good impression embeds a positive mark on someone’s attitude towards your brand and products, motivating them to share with their friends, family, and online community. If you really enjoy a product, wouldn’t you want to share it too?

4. Encourages Consumers to Repurchase

Source: Nathan Dumlao

After developing brand loyalty through unboxing videos, it encourages consumers to repurchase from you again. It works like a domino effect because your brand exposure grows as the content creator grows, and interest in your other products will soon come with it.

You may not realize it, but your brand and content creators work together to drive business for one another. Viewers can become your customers, just like customers can become influencers’ viewers. Again, it’s a win-win scenario for businesses, content creators and customers.

5. Comments Provide Constructive Feedback

Source: Redd F

Finally, unboxing videos make it easy for your brand to receive constructive feedback without paying for surveys, research studies, or study groups. It’s essentially free information with two different types of feedback coming from an unboxing video:

• Feedback from the influencer: By analyzing their video, you will better understand their behavior and attitude toward your product. Their facial expressions and the instant words that come from their mouths will tell a lot. Based on their comments, you can experience, examine and enhance your current and future unboxing experiences.
• Feedback from viewers: The viewers observing the unpacking from the other side of the screen may notice things that you or the influencer won’t. Their positive or negative comments in the comment section are a fountain of knowledge just waiting to be tapped.

Regardless of the reception, any feedback is good feedback. It will help you determine if you’ve done your job correctly.

Strive for an Unforgettable Unboxing Experience

Now that you know the sheer popularity of unboxing videos and how they are a mutually beneficial avenue of growth for business brands and content creators, are you ready to up the WOW factor for your packaging?

Source: PakFactory

If you’re ready to take your business to the next level by creating a fantastic custom box, speak to a product specialist about bringing your vision to life. Who knows, your product packaging could end up in the next viral unboxing video!

The post Why Unboxing Videos Are Great for Your Business first appeared on PakFactory Blog.

The post Why Unboxing Videos Are Great for Your Business appeared first on PakFactory Blog.

Branding encompasses all visible elements of your brand, including your logo and values, and is crucial in creating a consistent and recognizable image for your customers.

Successful branding is a marketing tool and involves more than just a logo and requires the use of various elements to build a cohesive branding.

Custom packaging design is a great place to start in creating a consistent and strong brand story.

Consistency is key in branding, and constantly changing styles and colors can confuse customers and make it difficult for them to recognize your brand.

The Personality of a Company

As mentioned before, by definition, branding is all the visible elements of your brand, but it’s deeper than that.

Branding is your company’s personality. It defines your business’ values and shapes the image customers see. It embodies everything your company is and does, so a strong brand identity is crucial to standing out from the competition.

But standing out from the rest of the competition isn’t the only thing branding does for your company.

Why Is Branding Important for My Business?

Deeply Connected With Your Company

Branding is the “face” of your company. When consumers see your logo, It shouldn’t be just a cool design and arrangement of colors, but something deeper.

Even though your logo is only part of your branding, it is still an important piece of the puzzle.

 When customers see your logo, they should immediately be able to recognize and connect it with your company.

Builds Credibility and Trust

Associating a logo with your company doesn’t just mean memorability for potential customers but also adds credibility.

If you’ve successfully created a strong branding, customers should automatically know the quality of your company’s products simply by seeing your logo. Branding builds trust in consumers who know they are purchasing a quality product from your business.

Assists Advertising

Branding also provides a template for future advertising of your product and business, making planning more straightforward.

Establishing a solid branding well equips you with the tools needed to attract potential customers through advertisement, whether through print, online, or a YouTube commercial.

Represents Your Company Mission

Similar to being the “face” of your company, branding will also define your company’s purpose or heart.

For example, Coca-Cola’s mission statement is to refresh the world and create moments of optimism and happiness. 

Their “Share a Coke” campaign perfectly highlights this mission and their branding by replacing their logo with the names of people or professions to share a Coke with.

Through this campaign, Coca-Cola showcased their strong branding and didn’t even need to include its logos on the bottles!

Generates New Customers

Finally, solid branding will inevitably lead to more customers.

Yes, a good product creates sales, but a strong branding creates connections with your customers.

A company with a good face, credibility and mission will always attract more customers that support your vision.

And when these customers feel a sense of belonging and loyalty to your brand and its message, they will naturally become advocates for your business and attract even more customers!

Eight Elements for Consistent Branding

Now, with the importance of branding in mind, you might be eager to learn how to strengthen your branding through packaging.

However, one more thing needs to be covered before we get to that: brand elements.

Name – Probably the most crucial element. Your brand name is what customers are going to know you by!

We all can agree that the first impression is important, and your brand name serves as your first impression to customers, so consider this element carefully.

A great brand name can have a significant impact on your branding and brand packaging!

For example, Band-Aid is a brand, not a product. The actual name for the product is an adhesive bandage, but no everyday consumer uses that term. They just ask for a Band-Aid!

Logo – The next most crucial element is the logo.

Your logo is the visual trademark of your company and should be just as, or more, recognizable as your brand name.

Or even better, consider making a wordmark where you skillfully combine your logo and brand name, like Google or FedEx.

Color – There is a lot of psychology behind color, but for simplicity, different colors mean different things. 

In the eyes of the consumer, seeing specific colors also elicits various emotions.

So as a business, it is up to you to decide what color combinations best fit your branding and the message you wish to convey.

Slogan – The slogan is a memorable and catchy phrase representing your brand’s personality and tone.

If you have a serious brand, you don’t want a silly slogan and vice versa.

Your slogan should last through the evolution of your brand but can and should change over time to reflect your values better and refresh your image.

However, do not overdo it with yearly changes, as it can confuse customers!

Image – Any images used for advertising, marketing or posted on your website should be consistent and of similar quality.

Image editing styles and brand filters should be the same throughout.

Shape – The shape plays more of a role in packaging and the product. Differentiating yourself by designing a non-generic packaging or product shape is a great way to differentiate yourself from the competition.

Graphics – Graphics are separate from the logo but somewhat similar. Graphics use the same color pallet or model off the design of certain aspects in your primary logo.

Typography – The final element is typography. Typography plays a big part in branding as well! Make sure the type you use fits the style of your logo and other aspects of your brand identity.

Packaging Design Tips: How to Brand a Product

With the different branding elements covered, we can now move on to the role of packaging in branding.

Like a logo, name or slogan, how you package your product is also part of your branding.

As mentioned earlier, packaging is a great place to start implementing consistencies and strengthening your branding, as it is where customers will most frequently interact with your brand.

But how do you make your own brand packaging design?

Start With Your Story

Before designing any brand packaging for your products, defining your company’s story is important.

Branding starts with a company’s history, values, mission and vision.

Determine your company’s beliefs, the audience you intend to market your product to, what makes it unique, and how it can change consumers’ lives. Once you’ve determined this, you can move on to brand packaging.

Consistency With the Use of a Branding Package

To begin, let’s look at a few key considerations that you must make when planning your package design to fit your brand.

Consistency is the first and most important thing you must consider when building branding through packaging.

This does not mean rehashing the same design on all your products; doing that will get boring quickly.

The key to consistency is to develop a style guideline that will be the foundation for all your future endeavors, whether packaging or advertisements. This is known as a branding package.

Do not confuse branding packages with brand packaging. They are different, but at the same time, they go hand in hand. 

A branding package can and should be applied to your brand packaging!

With a branding package, your business compiles all the visual assets needed to create a consistent and cohesive brand image. Branding packages can be used for advertisements, emails, or in this case, your brand packaging!

A branding package is about establishing your brand’s visual identity and creating guidelines to maintain it consistently.

The most common items included in a branding package are the logo design, color palettes, brand typography and a brand style guide.

Note a branding package’s similarities with the eight elements for a consistent branding; this is not a coincidence!

Let’s look at logo design first.

A distinguishable and unique primary logo is excellent, but that doesn’t mean it can work design-wise with all mediums. When creating a branding package, consider making logo variations or including smaller submarks in your branding package.

Having variations or smaller submarks make it easier to maintain consistency throughout your packaging and other branding material!

However, make sure that the color schemes and font are consistent throughout the variations and submarks to ensure easy brand recognition. 

This leads us to the next consideration and branding package essential: color palettes.

Color palettes are crucial to maintaining consistency across all forms your brand might take.

A color palette should contain all the colors your brand will use across all mediums, be it social media, promotional material or product packaging.

The colors should represent your brand’s personality, so be as detailed as possible

Being specific about your colors also significantly helps with consistency when it comes to design.

The next consideration is brand typography.

Typography isn’t just about choosing the right-looking font. The font is significant, but you must also consider the text size, capitalization and placement. Negative or empty space also plays an essential role in creating a specific look for your brand.

Ensure that your branding package includes guidelines on typography, including instructions on capitalization, spacing and size for consistency.

With all the above in mind, you can now create a brand style guide to serve as a solid foundation for future packaging designs and any other material you might need to further your branding. 

The last thing to consider when developing a brand package is don’t over-design it. 

A good branding package should help prevent this but don’t overload your consumers with too many flashy graphics and colors.

In terms of brand packaging design, less is more.

The Common Challenges and Solutions

Building a consistent branding through packaging doesn’t come without various challenges.

These challenges come in maintaining consistency between your branding and packaging but can be avoided with thorough planning and thought.

Avoid mixed messages. Confusing your consumers is the last thing you want to do with your packaging, so carefully consider the language and visuals to convey your message as clearly and concisely as possible.

Don’t copy your competitors. Though it may be tempting to copy your competitor’s successes, do not fall into that temptation. Take their successes into account, but put your own twist on them! 

Maintain Consistency between online and offline. It is a given that things are going to look different in an online form than offline. However, sticking to your branding package’s guidelines will help you keep online and offline material as consistent as possible.

Do not fall into the temptation of chasing trends simply because it’s the most popular thing at the moment.

If the trend does not align with your branding, don’t do it. Scale your identity in line with your original values and beliefs, not on what’s popular.

Finally, monitor your brand. Keep a close eye on analytics, surveys, comments and other forms of feedback. Know what you are doing right and what you are doing wrong.

Consumer feedback is integral to fixing any other challenges you might face!

Example of Successful Brand Packaging Design

Let’s change pace and look back at the example we used earlier with Coca-Cola.

For simplicity, we’ll only look at the three standard Coca-Cola cans: the regular, diet and zero.

Officially, Coca-Cola’s primary brand color is Coke Red, and its secondary color is PMS Process Black C.

However, you’ll notice that all the cans are different colors. One is red, one is silver, and the other is black.

Why aren’t all their packaging red or black? They aren’t being consistent!

Consistency doesn’t just mean using the same color for all packaging. Yes, you should incorporate similar colors in your palette and designs, but it doesn’t mean you just copy and paste everything onto your packaging.

Let’s look closer at how Coca-Cola maintains consistency without rehashing the same packaging design choices.

The red aluminum can mainly uses the primary color associated with Coca-Cola with a white logo font. Everybody knows that a red Coca-Cola can is the main product because of the primary red color associated with Coca-Cola.

The silver can doesn’t showcase the primary brand colors, but does feature them in the font. The logo font utilizes the red and black brand colors, but everybody knows silver is the alternative Diet Coke.

Finally, the black aluminum can uses the secondary black brand color with red logo font. This has become synonymous with Coca-Cola Zero.

Notice how all cans are designed differently and have different variations of color for the Coca-Cola logo. 

However, consistency is still achieved as all cans’ logos, designs, color palettes, and typography are variations of Coca-Cola’s primary logo and color palette.

The colors of Coca-Cola cans are also consistent with the type of product offered, making it easy to recognize which product you are consuming just by the color of the can!

Benefits of Building a Consistent Brand Personality

Now that you know how to build a consistent branding through product packaging, what are the benefits of doing so?

As mentioned earlier and showcased in the Coca-Cola example, it garners brand recognition and awareness.

Packaging is where the consumer most frequently interacts with your product. The package is just as important as the product itself.

If your product was featured in a generic box, how would the consumer know it was a product from your company?

Consistently featuring your branding with your packaging also improves customer loyalty and the product’s perception.

With your branding on the package, consumers will know what your business represents and the message you are trying to convey. You will no longer be a generic company but a company with a personality behind it.

Customers are more loyal and willing to support a company that showcases their values and beliefs than a faceless one without an identity.

And with brand loyalty and recognition comes a competitive advantage over your competitors.

Incorporating your branding with your packaging will allow target customers to recognize and single out your brand over the others on the shelves.

The Package Is Your Brand Too

Brand identity should always be a part of your product packaging.

Take your time developing your brand identity before designing brand packaging for your product.

Create a branding package to assist you with this endeavor and help avoid the common challenges of maintaining a consistent brand’s identity throughout all mediums.

Keeping your product packaging in line with your company’s values, beliefs, and identity is integral to maintaining a consistent and solid brand identity which customers will recognize, appreciate and support.

Consistent brand identity and packaging will only serve as a benefit to your company!

The post How to Build a Consistent Brand Identity Through Packaging first appeared on PakFactory Blog.

The post How to Build a Consistent Brand Identity Through Packaging appeared first on PakFactory Blog.

After all, the inside is what really matters.

If this is your approach to packaging as a business owner, you might be setting yourself up for failure.

Packaging plays a vital role in marketing not only your products, but your brand too.

How important is packaging in Marketing a product?

According to an infographic by The Paperworker, 52% of consumers say they would likely return to a business for another purchase if they receive products in premium packaging.

90% of consumers reuse their product packaging boxes and bags after purchase and 40% would share a photo of packaging if it is interesting.

With these numbers, you shouldn’t underestimate the importance of packaging when it comes to marketing.

Not only does it offer your products the protection it needs during the distribution and sales process, but it also plays a vital role in attracting new potential customers.

With unboxing videos experiencing a sort of renaissance online, packaging has become your brand’s very own portable billboard.

For many customers, the unboxing experience is arguably the most exciting thing about purchasing a new product.

Your product packaging design should never be an afterthought. It should be treated as a key component in your marketing strategy throughout.

Ask yourself; how do you want your customer to feel when they open your product? Packaging plays a large role in answering that question.

Here are 4 reasons why packaging is important in marketing a product:

Creating Shelf Impact

There are thousands of products on the market and chances are there are thousands of products similar to yours.

According to The Arka, one-third of customers’ decision making is based solely on the product packaging. This is why your packaging will make the biggest impact on driving sales.

It’s all about first impressions. Your packaging is the first thing customers interact with both instore and online.

That’s why differentiating your product from the rest starts with your packaging.

It’s there to dress up your products for the shelves. With generic packaging, you may run the risk of not appealing to new customers.

These are often seen as bad quality products since the packaging doesn’t fit your product perfectly and looks boring and unoriginal.

Using quality custom packaging for your products is the way to go.

You’re able to communicate the brand narrative, speak directly to your customers, and it lets your product shine bright in the rows and rows of your competitors’ products.

Employing a strategic package design is important in creating brand awareness.

Again, your package becomes your portable billboard. So, use this to highlight your logo and communicate meaningful information through graphics and typography.

Let your creativity run free on the front of your packaging and appeal to your target market.

Your brand’s packaging should be easily remembered amongst all the noise of your competitors through your package design choices and be interactive for your customers.

This works the same way for e-commerce.

While your customers cannot interact with your products first hand before purchasing, your package should still be shining bright in their shared mailrooms with premium packaging and designs.

Make your package easy to find, memorable, and user friendly.

While the benefits of using packaging that isn’t visually appealing or eye-catching are not having it stolen from your front door or your mailroom.

It also decreases the chance of it being purchased, to begin with.

You kind of want your package to be so appealing that people’s curiosity gets the best of them.

Communicating a Message

While your packaging can act as a portable billboard for your brand, it’s also a great way to speak directly to your customers.

The front of packaging is called the ‘facing’.

This is where your portable billboard comes into play, it’s function is to showcase your brand and draw attention to your product, while setting your brand apart from competitors.

The message you are trying to convey on the front should be short and impactful.

In other words, make it simple and easy to memorize.

The back of the packaging acts as an information zone for your product. It establishes the dialogue between your product and the customer. Due to consumer demands, the back of the packaging can be quite clustered with information, so make sure to make it clear, concise, and organized.

Your packaging can communicate key information such as;

• Price 
• Ingredients
• Instructions
• Warnings
• Government regulatory information

While this may seem mundane and unimportant to marketing, keeping full transparency with your customer base actually builds strong brand credibility and shields your customers from any disappointments, while making them feel safe.

This also means being fully transparent and proud about your product’s benefits.

For example; Does consuming or using your product save your customer time or money? Tell them that on the packaging!

This way you’re directly speaking to and engaging with your target market while differentiating from any other competitors your customers may be seeing on the shelves.

If your packaging is missing information that your competitors are providing on their packaging, then this can put your product at a disadvantage, so stay well informed on your competitors’ packaging designs too.

Give your customers the full story, and answer any questions on your packaging before they even have time to ask them.

Creating a Better Customer Experience

While many companies spend a lot of time on the design and conceptualization of their product, packaging often comes as an afterthought rather than a priority.

The fact is, packaging is an important part of the customer experience today.

Especially with e-commerce taking the throne in the retail world, customers are more likely to turn to online reviews by other customers who have already purchased your product.

When a customer unboxes your product, it should evoke a positive emotional response or sentiment.

This is highlighted through unboxing videos on YouTube that showcase people’s obsession with experiencing and interacting with not only the product but mostly the packaging.

According to The Packaging Company 40% of online shoppers say they are more likely to share a product image or video on social media if the packaging is branded and interesting.

60% are more likely to share a photo of a product on social media if it has gift-like packaging rather than your traditional brown box.

This means tailoring your packaging designs to your online customers can further drive sales of your product.

Premium packaging communicates the quality of your product to your customer.

While rigid packaging can get damaged quite easily, it offers a luxurious look and feel to your products that will make your customers feel spoiled.

However, this can also be achieved by using folding carton too, due to its versatility in options for prints and finishes.

Furthermore, using foam inserts also adds to the luxurious feel of your packaging and adds another level to the customer experience as well as protection to your products.

Indirectly communicating with your customers through your packaging materials tells them more about the quality of your product, brand and narrative.

This heavily plays into the overall experience – and the experience begins with your packaging.

If your packaging creates a memorable experience for users, your customers may even want to hold onto the packaging and start a collection!

Discover how PakFactory’s Anfield Shop Subscription box made a lasting impression on customers who even started collecting the subscription boxes.

Building a Brand Narrative

We’ve moved away from more traditional marketing techniques like ‘our product is the best, that’s why you need it’.

Marketing has become more intricate with Millennials and Generation Z taking on bigger roles in the marketplace.

Just telling your customers your product is the best is no longer enough. Your customers want to know;

• Why is your product the best?
• Who created the product?
• How was the product created?
• Why was the product created?
• Where was the product created? 

Why do customers want to know? Because everyone loves a good story.

Brand storytelling is important to evoke an emotional reaction while also informing your customers about your product and business.

While it may seem beneficial to be as descriptive as possible about your brand’s story, it’s best to keep it simple and meaningful.

People love a narrative that captures their attention, and the best way to do that is through a portable billboard, your packaging.

Brands should be striving for authenticity and building a genuine connection with their customers to enhance their brand narrative and outreach.

Speaking directly to your customers through your package design plays into your marketing and sales pitch for your customers.

Using copy, typography and design elements on your packaging can reflect your brand narrative while also making a memorable impact on your customers, both online and offline.

There is a lot of unnecessary noise in the online world.

Therefore, it can be difficult for brands to really showcase their brand narrative, especially in the day and age of e-commerce.

This is why your packaging materials are very important in telling your brand story.

Custom packaging allows you to personalize your products and really speak directly to your customers to enhance your brand story.

Consider using thank you cards, customers’ names, stickers, and labels to really personalize not only your packaging but your product too.

This plays a crucial role in building a brand narrative amongst your customers and allows you to build a loyal customer base.

Technology has constantly been developing and changing the way industries work; the marketing and packaging industries are no exception.

Technology has enabled packaging to become more interactive for customers and more convenient in brand storytelling.

Through the use of QR codes on smart packaging, you are now able to tell your brand’s story in even more detail by the simple click of a button.

Your customers are able to scan the packaging and discover additional information about not only your product but your brand’s mission, values, and story.

This is a great engagement tool for your packaging as you’re able to keep it sweet and simple on your physical packaging but go above and beyond through your QR code.

Furthermore, augmented reality is starting to gain a lot of attention in the marketing and packaging world.

Using imagery and movement, your customers are able to get a better feel for your product and brand by simply viewing it through their phone cameras.

A great example of this is Jack Daniels’ Augmented Reality.

Through a simple download, customers are able to view different Jack Daniels bottles in a whole new world that plays into their brand narrative and tells a compelling story.

This is a great way to add to the feel of your product and brand beyond just your packaging designs.

Packaging plays a key role in marketing today, customizing and adding personalizations are crucial to telling your brand story!

The post How Important is Packaging in Marketing a Product? first appeared on PakFactory Blog.

The post How Important is Packaging in Marketing a Product? appeared first on PakFactory Blog.

So because of this, businesses are always looking for methods to differentiate their brand from others. 

Some of these methods may include stellar customer service, offering high-quality products or offering eco-friendly options.

But today, we will focus on a specific, versatile way to win over your customers’ loyalty: box inserts.

Not only do box inserts add to the unboxing experience, it also allows a business to communicate with its customers. 

And with the ability to customize and decide what you put inside your box, businesses can choose the precise message they wish to convey.

In this post, we will look at seven ideas for box inserts that will help increase customer loyalty to your brand, but first, why is customer loyalty important?

Retain vs Gain

Before we delve into box insert ideas, let’s discuss why retaining your customers and maintaining their loyalty to your brand is crucial.

Yes, gaining customers is equally important, but retaining customers ensures a healthy and stable business.

For starters, finding and attracting new customers is five to 25 times more expensive than retaining existing ones.

On top of that, the probability of selling to newer customers is only about 5-20 percent compared to 60-70 percent with existing customers. 

Add the above percentages with research that suggests a 5 percent increase in customer retention leads to at least a 25 percent increase in profits. You can see why it is essential to retain the customers you already have.

So with customer retention in mind, it’s time to examine the unboxing experience and look at seven box insert ideas to help increase customer loyalty.

A Better Unboxing Experience with Inserts

We all get excited when opening gifts. It is natural to feel emotions such as anticipation, surprise, and love; the same should apply to opening a brand’s package.

The key to customer loyalty is to tap into their needs and emotions with every package you deliver, so turning each box into a personal gift is the perfect way to build customer trust and appreciation.

But what is a gift without a gift card?

For this purpose, the box insert is your gift card! 

Custom box inserts are the perfect conduit to personalize your brand and make your customers feel appreciated and respected.

However, you can’t just throw anything in your package and call it a day. Thought must be put into who your customers are and what they need.

To help you decide, below are seven box insert ideas to get you started.

Personalized Thank You Notes

Starting with the most personal insert, handwritten thank you notes add an intimate touch that can bring you closer to your customers.

Ideal for smaller businesses, personalized notes are the perfect way to begin building a loyal customer base, so consider using a high-quality card, addressing the customer by their first name and being specific about the item they purchased.

Reviews, Shares and Engagement Requests

To add to a personalized thank you note, consider including a request or reminder to review, share and post the products they received.\

This shows that you care about customer feedback and endeavor to improve should something be wrong with your product.

Word of mouth generates between 10-50 percent of purchases, so what better way to retain your customers and gain new ones than if you have many positive reviews and posts about how good of a product you have to offer?

Product Offers & Suggested Items

Speaking of products you offer, another great idea could be to include a card showcasing upcoming products or related products that your customer had purchased.

Consumers are accustomed to seeing recommended items in online shopping stores, so why not recreate that physically?

Use your custom box inserts to introduce your customers to more of your wonderful products and increase the likelihood that they will return to purchase more products!

Discounts and Coupons

To sweeten the deal more, you can even offer coupons or discounts.

Consider offering free shipping on their next order, a percent discount, or possibly including two coupons so the customer can give one to a friend or family member, further increasing your brand’s reach.

Customers appreciate a good deal, so a great way to ensure repeat business is to offer discounts and coupons on a customer’s next purchase.

Samples

Box inserts don’t even have to be limited to just cards. Offering a free sample alongside their purchase is an incredibly effective way to show appreciation to the customer and increase their chance of buying the sample product.

Including a sample with your package allows customers to try it risk-free and share it with friends and family.

And like the product offers and suggested items insert, consider offering samples of products that relate to a customer’s purchase or even upcoming products to create anticipation for when the product releases!

Small Gifts and Tokens

Alternatively, you can include small gifts alongside your custom inserts for the customer. 

Unlike a sample that further promotes and sells products to a customer, gifts are small tokens of appreciation for a customer that don’t necessarily push more products.

Inexpensive tokens like keychains or stickers can significantly increase a customer’s loyalty to your brand without breaking the bank.

Return Forms and Shipping Labels

Even including an easy way for customers to return a faulty item can increase their loyalty toward your business.

Accidents do happen. This is unavoidable when shipping products to customers.

Nobody likes it when they receive a damaged product, But making the return process more accessible will be greatly appreciated.

Brand Appreciation

Ultimately, no matter what type of box insert you decide to include inside the package sent to your customer, giving them a little extra will always go a long way in increasing their loyalty and appreciation of your brand.

When customers order something online, they expect the product and nothing more. 

When you exceed their expectation with unexpected but welcome surprises, this will always be a positive for your brand image.

Small gestures of respect and appreciation toward your customer will be noticed, and box inserts are the perfect starting point.

The post 7 Box Insert Ideas to Increase Customer Loyalty first appeared on PakFactory Blog.

The post 7 Box Insert Ideas to Increase Customer Loyalty appeared first on PakFactory Blog.

Handmade soap is a wonderful product to gift to others, or it can serve as a lovely indulgent treat. 

And with so many amazing fragrance options, there is definitely a growing demand for handmade soaps

However, with the growth of soapmaking, there has also been an increased focus on functional packaging. 

To truly showcase the high-end quality of the soap and its uniqueness, packaging has to be designed accordingly – while still keeping the product safe and sound for customers to enjoy. 

It can be challenging to strike a balance between protection and aesthetic appeal when it comes to packaging for soap, but there are definitely options out there for business owners to consider. 

This article serves as a comprehensive guide to getting soap packaging right for your business and creating a truly unique customer experience when it comes to artisanal soap. 

Elements for Great Soap Packaging

So how do you get your soap packaging to be appealing to customers? 

There are several considerations to bear in mind during the design process that can take soap packaging from good to great for customers. 

Here’s what you should be thinking about when it comes to soap packaging design:

• Materials
• Packaging styles
• Protective elements
• Branding capabilities

Choosing the Right Packaging Materials

The materials you use for soap packaging are a make or break.

For small-batch, artisanal soaps, your materials should be high-quality to ensure that customers have a memorable experience. 

Some soaps also feature oils and extracts that require materials designed to lock in scents and prevent staining. 

Consider what your brand stands for and how packaging materials can add to your brand. 

For example, you can include sustainable packaging materials such as recycled paper to reflect your brand’s commitment to sustainability or choose packaging materials that showcase how luxurious the product itself is.

Protecting Soap Products

Your soap packaging should be designed for maximum protection without sacrificing the look and feel. 

You want to ensure that customers receive a consistently excellent product every time they order from you. 

That means choosing packaging materials and designs that keep your product safe from damage – both from the elements (e.g., sun damage, winter damage) and when transported. 

For example, you don’t want soaps to arrive cracked and damaged, which may happen during the shipping process. 

But the right packaging will be crucial, as fully enclosed packaging for the soaps will aid in protecting them as they arrive to customers.

Soap Product Packaging Options

As the soap industry has grown and more businesses have entered the fore, packaging options have similarly evolved. 

There are many amazing soap packaging solutions out there that incorporate branding elements with protective features to create the best experience possible for customers. 

However, you should also evaluate options such as custom labels alongside the packaging option to create a cohesive brand experience for your soap products while still keeping them safe and sound. 

1. Custom-printed boxes: As the name might suggest, custom-printed boxes are best if you really want to showcase a unique brand. With custom-printed boxes, there is flexibility to add both graphics and text, making it very versatile. You can make the box as detailed or simple as you want, and the box is more of a canvas for your brand. 

2. Labeled boxes: If a custom print is not quite right for you, there is a middle ground with labeled boxes. These are plain boxes with your label affixed to them, making them a more affordable option. In addition, you can make the label distinctive and unique to make the box stand out while leaving the box itself plain or colored, depending on the type of label you choose. 

3. Cutout boxes: You can use boxes with cutouts for soap products to give customers a little preview of what they are purchasing. Cutout boxes are an excellent choice if your soap has decorative elements such as flowers so that customers get to see the product before purchasing. In addition, you can customize the size and positioning of the cutout, giving you more control into what to show customers with the packaging. 

4. Holster boxes: Holster boxes are a type of box where the top of the soap is visible, but the rest of the soap is covered. Holster boxes can be another suitable option for soap packaging if your soap has decorative elements or bright colors. 

5. Sleeve: A soap sleeve is an affordable packaging option that can also be eco-friendly. Soap sleeves are usually made of cardboard or paper, and you can opt for recycled materials to make it a more sustainable packaging option. In addition, customization options are available for soap sleeves, including printing designs or affixing a label to make it fit with your brand aesthetic.

6. Plastic, fabric, or paper wrapping: Another option to consider for soap packaging is wrapping them in paper or plastic. You can wrap the soap in a material of your choice and add a custom label to align with your branding. You can also choose different materials, such as colorful kraft paper or unique fabric, as a wrapping option to add a more unique touch without losing the protective element of soap packaging. 

Packaging soap can be a tricky endeavor because of the product’s fragility and potential to melt. By following these guidelines, you can package your soaps in a way that is both safe and eye-catching.

 Be sure to invest in quality custom soap packaging that will protect your products and allow you to brand them effectively. 

With the right packaging, you can confidently ship your handcrafted soaps anywhere in the world! 

The post The Guide to Soap Packaging Design first appeared on PakFactory Blog.

The post The Guide to Soap Packaging Design appeared first on PakFactory Blog.

Many new wine brands are changing the way customers experience their products through innovative branding and distinctive custom wine packaging.

Custom packaging is the way forward if you are looking for new ways to grow your wine business and offer your customers a memorable experience.

This article will look at ways your wine brand can stand out from the rest through amazing packaging that is both functional, beautiful, and suitable for shipping.

The Importance of Wine Packaging

Custom wine boxes are not just used for their look but also for protection. You want your wine to arrive at customer doorsteps in pristine condition, ready to be unboxed and enjoyed. The wine packaging should look great and be an extension of your brand without risking the product itself. 

Wine tends to be a more delicate item that is far more susceptible to damage along the way to the customer, which is why it is so crucial to be mindful of packaging design. Everything from the style and size to the material and design have an impact on how your wine products are shipped. 

As a result, wine manufacturers now focus more on packaging to create the best customer experience possible while ensuring that customers love the overall experience. 

Designing Custom Wine Packaging

Wine can often be a challenging product to package and sell, especially for eCommerce businesses. There are a few different elements that must be balanced out to create the best possible packaging for wine products:

1. Protection: It goes without saying that wine products are fragile. Packaging must prioritize security to ensure that products arrive to customers without being damaged or jostled around too much. You may need to undertake packaging tests to test performance across different types of conditions before selecting the right choice for your wine. 

2. Ease of access: Customers should not feel like they have to undertake a lot of steps to access the product, which can often be at odds with the protective element of packaging. Creating a packaging solution that does not require a knife or scissors to open is something customers want, so it is something to consider in the design process.

3. Eco-friendly packaging solutions: Sustainability has come more into focus for brands, and wine products are no different. You don’t want a plastic type of packaging that ends up damaging the environment, and customers are pickier about the sustainability of packaging than ever before. When choosing materials for wine packaging, think about the environmental impact and how this can help guide your choices (e.g., using recycled materials, opting for paper versus plastic where possible)

4. Your brand: Ultimately, your packaging is an extension of your brand. The solutions you choose should convey what your brand is about and build loyalty with customers. The branding elements for packaging include the colors, logos, and text used on the packaging as part of your overall brand narrative. 

Packaging Styles for Shipping Wine

As the wine industry has evolved and some of it has shifted to eCommerce, there are more options available for wine packaging than ever before. The packaging solution you choose should take into account what you want to convey about your brand while keeping in mind the protective element to ensure customers receive products in pristine condition. 

The best custom packaging solutions for shipping a single wine bottle include:

1. Pyramid insert: Pyramid inserts have been a common packaging solution for wine because of their suitability for transport. They hold wine bottles in place when transported, so the chances of damage are far lower. The product remains visible, and it’s paperboard packaging so it can also be a great solution if you’re looking for something eco-friendly.

2. Cuboid insert: Cuboid inserts for wine packaging are used for their protective features as they hold bottles in place very well when transported. However, they have some additional benefits. With a cuboid insert, there is more room to add branding and other elements to create more distinctive packaging for wine products.

3. Gift box: If you are looking to offer customers a more premium touch with their products, gift box packaging is definitely an option to consider. Gift box packaging enables customers to order wine as a gift, which means the solution looks and feels good while also offering a high level of protection. That is where gift box packaging can be extremely beneficial and form a positive impression of the brand.

4. Roller bottle: Roller bottles are a more unique form of packaging that customers don’t often expect, and they still have that crucial element of protection. They can add a fun twist to packaging which can positively impact the overall experience customers have when they receive the product. 

For shipping multiple bottles of wine, here are some packaging solutions to consider:

5. Divider packaging: Divider solutions are available to ship multiple bottles together, and these can come in a variety of options. You can choose from manual, pre-glued, or even automatic packaging that can be used across different product sizes.

6. Pop-up insert: Pop-up inserts come pre-glued and are designed so that the product can be seen – including the label, making it both efficient while still providing key functionalities needed for effective packaging. 

7. eStack: eStack, as the name might suggest, is a great solution when you have products of differing sizes that need to be shipped together. There is enough space so that you can add your branding elements while also making packing a more efficient process. As a result, customers receive their items quickly while still getting the full brand experience with your wine products. 

8. Bag in a box: Bag in a box is an eco-friendly packaging option when shipping multiple products together. There is very little plastic involved, but the bag-in-a-box packaging solutions are still a very protective form of packaging with room for custom branding. 

When you bottle and ship wine, it’s important to consider how you will package your product. You want to ensure that your wine arrives safely at its destination, while also creating a lasting impression with your branding. Custom wine boxes are the perfect solution – they can be designed to meet your specific shipping needs and enhance your branding with printing and finishing options. 

Ready to get started? 

The post 8 Innovative Ways To Package Your Wine Products first appeared on PakFactory Blog.

The post 8 Innovative Ways To Package Your Wine Products appeared first on PakFactory Blog.

Jewelry is an art and a treat for customers looking for a new way to indulge and express themselves. 

Because of its artistic nature, it is crucial that the packaging for jewelry products reflects that. 

Jewelry is an extension of style and expression, and custom packaging is a crucial way to enhance that aspect of jewelry. 

In addition, custom packaging for jewelry is one of the main ways that customers build a personal connection to the brand and how they form their views about the product. 

In this article, we’ll explore all the different ways you can package jewelry for your business and stand out from competitors. 

The Importance of Custom Jewelry Packaging

Packaging is one of the first ways a customer will encounter your business, so it is a matter of making a great first impression. 

You want customers to feel proud of their purchase and to feel confident in what they have bought. 

Packaging is one of the first cues they have about the product and whether it is truly a luxury or premium product. 

Customers can tell from the box and the way it arrives whether the jewelry they have ordered is high-quality, which will be a strong indicator for them to purchase again. 

Custom packaging is one of the best ways to build brand loyalty for jewelry brands because it sets the right tone when customers first receive the product. 

The materials, the box you choose, and the branding all feed into the custom packaging you design, and the overall impression customers will have of your brand. 

Packaging Options for Jewelry Products

The type of custom packaging you choose will largely depend on the type of product and its unique needs. 

You need to balance the look with functionality and take safety and care into consideration, which is why it’s so crucial to explore your options when designing custom packaging for jewelry. 

Two-piece box

A two-piece box is seen very often in custom jewelry packaging because it is both functional and beautiful. 

The double wall makes this type of packaging sturdy and protective without breaking from the aesthetic appeal of the overall look and feel. 

Additionally, two-piece boxes offer customers a fantastic experience: They look great and feel like you are opening an extravagant gift.

Two-piece boxes are a win-win for jewelry brands looking for ways to offer a premium feel through custom packaging while still offering a functional unboxing experience. 

Magnetic Box

The satisfying ‘snap’ of a magnetic closure rigid box can be oddly addicting as the two magnets in the rigid boxes lock together to a firm close.

Magnetic closure rigid boxes have two magnets placed in the rigid boxes that lock together to firmly seal the box shut.

Because of its sturdy and solid construction, customers will be very hesitant to throw these boxes out, making it a sustainable option since rigid boxes can make excellent storage units for jewelry, makeup and just about anything else (depending on the size of the box).

Plus, it’s structural engineering allows for a unique and high end feel. The magnetic closure offers a sleek unboxing experience that your customers are bound to remember!

Pillow Box

Pillow boxes are a suitable custom packaging option if your jewelry pieces are on the smaller side. 

Pillow boxes can be designed with bespoke branding in mind, and they are distinctive enough that customers will remember the packaging experience and the product.

Like two-piece boxes, pillow boxes are easy to open and offer a protective element that can make for a unique unboxing experience. 

The unique shape not only catches the eyes of customers but is also cost-effective for your business. 

Paperboard boxes, like pillow boxes, are a cost-effective alternative to luxury packaging options yet still offer a high-end feel with the right artwork design. 

Jewelry pouches

If you’re looking for a more minimalist solution that still has the charm and luxury of custom packaging, jewelry pouches can be a great packaging solution. 

Jewelry pouches are available in a wide variety of materials, allowing your brand to take on more eco-friendly packaging options. 

Although branding options are limited with pouches, many jewelry brands use them as a packaging solution for products because they are relatively more affordable than other options yet still provide a tailored feel. 

The drawback for pouches is that the risk of damage is high since they are not as protective as boxes and may require an additional box or layer of packaging for safe shipping. 

How to Design Custom Packaging for Jewelry 

Now that we have established all the different ways your jewelry can be packaged, the next step is to identify the look and feel of the packaging itself. 

What do you want customers to think when they first see the packaging before they see the product? 

What kind of experience do you want them to have as they receive the jewelry product and take it out of the packaging? 

What impression do you want to leave them with at the end? 

These are all questions to explore, as they will shape your approach with your jewelry brand’s custom packaging. 

The golden rules for jewelry custom packaging are

• Balancing protection with aesthetics
• Showcasing the brand story
• Considering the target market

To achieve this, you can take a few different approaches with your custom packaging to bring these elements to life. 

Here are a few approaches to consider for your jewelry brand:

1. Subtly elegant: Jewelry, at its core, is meant to evoke a feeling of elegance and fun. This is a high-quality product that serves as a form of self-expression, and you want to convey that with your custom packaging. This can be done through simple colors and shapes for the packaging, with your logo on it for a minimal touch. 
2. Playful and fun: Certain types of jewelry are known for their pop of color and a sense of playfulness and joy that customers want to feel. The packaging can be a great way to build that impression from the start. This type of packaging would include fun design elements, more distinctive logo placement, and colorful boxes. 
3. Bold and distinctive: If your brand is all about statement pieces, your custom packaging should be an extension of that. Your jewelry packaging should be about being unforgettable through its colors and look, including using a mixture of minimalism and special finishes to make a statement. 

Adding a Personal Touch to Custom Jewelry Boxes

Once you have nailed down how the packaging should look and feel, there are additional elements you can add to create a more cohesive customer experience. 

If you want to make an excellent first impression, adding a thank you note, business card, and instruction card for how to take care of the jewelry is a fantastic addition. 

You can modify the packaging so that it can include space for extras, such as an invitation to post on social media or a discount code for their next product.  

Having a layered unboxing experience, with boxes and tissue paper, can make the unboxing itself more fun – think of it as a present or a gift for the customer receiving it, and design custom packaging that complements that experience. 

Professional, high-quality packaging is a must for any jewelry business whether you are just starting out or have been in the industry for years. 

By choosing to order custom jewelry boxes, you will be able to take your branding and product presentation to the next level. 

Not only will your products stand out from the competition but you will also be able to increase brand recognition with every unboxing experience. 

Give your customers a top-notch experience from start to finish by ordering custom jewelry packaging today.

The post Custom Jewelry Packaging Ideas for Brand Recognition first appeared on PakFactory Blog.

The post Custom Jewelry Packaging Ideas for Brand Recognition appeared first on PakFactory Blog.

There is so much passion and artistry behind candle making, and the candle packaging chosen should reflect that. 

The candle business has seen steady growth over the last five years, with many running successful businesses around scented candles, diffusers, and other home products. 

With so many shapes, sizes and candle types to choose from, candles can be a challenging product to package successfully. 

Growing a candle business is about creating quality products and ensuring they are packed and delivered to customers in the most convenient and safe way possible. 

You want customers to feel like they have purchased an indulgent treat for themselves, and packaging is one of the best ways to convey that feeling. 

Luxurious packaging crucial first impression on customers that complements not only the product but the branding too. 

The right packaging can be a stepping stone to creating customer loyalty for your business.

We’ll explore the role of boxes and other types of unique candle packaging that you should consider when developing your products. 

When designing packaging for candles, there are various elements that you need to consider to create a cohesive experience for customers. 

• Size
• Candle type
• Branding 
• Logistics

Let’s look at this in a little more detail: 

Types of Candle Products

There are many different types of candles, which means that packaging needs to be tailored to their specific dimensions and take the elements of the product into consideration. 

1. Pillar candle: Pillar candles are meant to be a basic and functional type of candle, but your packaging does not have to be. Consider using materials such as custom-printed kraft paperboard and feature unique branding elements to make them stand out. 

2. Aromatherapy candles: Candles with specific aromas and oils must be packaged to preserve the aroma and avoid oil stains to ensure all elements of the candle remain intact, consider using interior coatings to protect the exterior look of your packaging.

3. Decorative candles: Decorative candles are usually bought as gifts, so the packaging should reflect that. You can create artistic and beautiful packaging using custom gift boxes tailored to your branding to deliver an impactful unboxing experience.

4. Tealight candles: Tealights are small and cute items usually packaged as a bundle. Take paperboard boxes to the next level with window patching and let your product speak for itself. Additionally, you can add more value to your tealight boxes with custom box inserts to keep your products in place for displaying.   

Benefits of Custom Candle Packaging

There are many benefits to having beautiful, eye-catching, and functional candle packaging. 

Packaging can be a suitable investment that will yield great returns for your candle business, and here are some reasons to consider when thinking about candle packaging. 

1. Brand loyalty: Great packaging is a way to influence a positive brand perception while building brand loyalty. Packaging sets you apart from the competitors on the shelf and during the shopping process, so putting your best foot forward is crucial. In addition, you can use packaging to showcase your brand and what makes it special. 

2. Protection: The right materials and construction ensure that your products are safe and protected as they are transported to retail stores and homes worldwide. You don’t want to worry about products being damaged on their way to customers, but with the proper packaging, sizing, and materials, you won’t need to worry at all. 

3. Safety: Packaging keeps your candle safe from the elements and ensures that customers get the most out of their purchase. Extreme temperatures like heat and cold can lead to candles being damaged or may dull the scents. But packaging keeps your products safe and locks in any aromas to ensure customers get the best experience possible when using the products. 

Elements for Candle Packaging

So now that we have explored the different options available depending on the candle product being sold. 

Now it’s time to consider the design and how to make the strongest first impression with customers from the get-go. 

1. Type of product: Consumers gravitate toward clear and concise information, they like to know exactly what they are purchasing. Layout what your product is, the purpose, and the benefits to catch the attention of potential customers. 

2. Product name: Include the product’s unique name to build brand character. Naming candles is a unique way to communicate the scent of your candle and the feelings it is supposed to emulate. It also adds to the branding of a single product.

3. Brand and logo: Showcasing your branding and logo is imperative to ensure you are differentiating yourself from competitors. The candle industry operates in a competitive market, so it’s important to really stand out on the shelf and create a cohesive feel behind your branding. 

4. Ingredient and product information: Depending on where you are distributing your candle products, you may want to include more or less information. However, with current consumer behaviors, being transparent builds brand credibility and ensures customers are well-informed about not only your product but your business as well. Information can include quantity, product scent, materials, green initiatives, and whatever else you feel is important to disclose.

5. Benefits: With so many candle companies out there, it’s important to showcase your competitive edge. Display your selling points to really set yourself apart from the competition. Selling points could include, long burning-times, aroma therapy benefits or anything else that makes your candle more special than the next one. 

6. About your brand: Consumers love a good brand story. Showcase your branding by informing customers about your missions, origins and business goals to create a cohesive brand story that adds value to your candle products. 

7. Safety warnings: Depending on laws and regulations, you should include any safety warnings about the product, such as cautionary labels or signs. 

Candle Packaging Styles

1. Lock bottom box: Lock bottom boxes have bottom locking tabs for a secure fit. Lock bottom boxes are durable, strong, and suitable for heavier candles. They also don’t require any additional adhesives to keep products in place.


2. Crash bottom box: With a crash bottom box, the flaps are glued together, making them suitable and secure for heavier items. The additional adhesive ensures candles don’t alter the integrity of the box. 


3. Sleeve packaging: Sleeve packaging opens at both ends, making it easy to slide over the product. They act as an additional protective layer and offer an extra surface area for branding. 

Candle Packaging Materials

Ideally, the best material for candle packaging is paperboard, and many types are available depending on needs. 

1. Premium Solid Bleached Sulphate (SBS) Paperboard: Premium SBS paperboard is sustainably produced with 50% recycled material. There are also various coating options available depending on needs.

2. Brown Kraft Paperboard: Another eco-friendly option as it is 100% recyclable. Great for a vintage or rustic feel for products and has the right texture for a more sensory experience. 

3. Metalized paperboard: Metallized paperboard, as the name might suggest, has a metallic look and feel. It uses a fine film substrate to achieve the look and gives the overall packaging a shiny and premium finish. 

Finishing Options for Candle Packaging

If you want to give your packaging a luxury feel, finishes help accomplish that look – here are some of the best finishes for candle packaging: 

1. Cutouts, coatings, and laminates: Thes elements are great from a safety perspective as they add an extra layer of protection from scratches and damages. They also improve the overall aesthetic look of the products. 
   
   Coatings and laminate include gloss UV coating, spot gloss coating for an extra touch, and gloss laminate for a shiny and smooth finish.
   
   Foil-stamping is used to add metallic elements and enhance logos. Soft-touch laminate adds strength while creating a luxurious look and feel.
   
   Cutouts can be done in any shape or size to allow customers to see the product inside.
   
   Cutouts can be done with white, kraft, or metallic paperboard, and plenty of customization options are available.

2. Hot foil stamping, embossing, and debossing: These are inexpensive ways to add to that luxury look and feel we discussed earlier and can be a great way to add distinctive elements to your overall packaging. 
   
   Matte laminate adds a muted effect and can be combined with other elements, such as 3D embossing.
   
   Embossing is a process that adds a raised pattern to the box and can be used on product names, logos, and other packaging elements to make them stand out.
   
   Debossing is a process that adds a lowered or depressed pattern on the box and can be combined with other printing techniques. You can also add inside printing for elements like branding, instructions, or other value-adds.

3. Labels: Labels are used to communicate information about the product and other elements as needed. 
   
   Labels are a crucial part of the packaging experience, especially for candle businesses operating online.
   
   Gloss-laminated labels add a shiny finish, while matte-laminated labels add a more subtle effect. You can also use labels to convey important safety information about responsible candle usage or simply show gratitude to customers for showing support for your business.

Now that you know all there is to know about choosing the right candle packaging, it’s time to get started on your own project. 

Keep in mind the specific needs of your candles and choose materials and finishes accordingly. 

And don’t forget – we can help with custom candle boxes for an extra touch of luxury. 

With so many options available, there’s no reason not to create stunning candle packaging that enhances both your product and your branding. 

The post Popular Candle Packaging Ideas for your Business first appeared on PakFactory Blog.

The post Popular Candle Packaging Ideas for your Business appeared first on PakFactory Blog.

The logo is part of creating an actionable strategy for your brand identity to be recognizable amongst the clutter of hundreds of other brands in store or online.  

It is your trademark. 

A logo communicates more than just ownership, it communicates the quality of your products or service and the values of your business. 

The logo is likely the first interaction potential customers will have with your brand, so how do you make it count? 

Types of Logos

The term logo refers to the trademark that represents your brand and products/services.  

There are a range of different types of logos including:

• Wordmark – A standalone word or words (eg. Coca-Cola)
• Lettermark – A standalone letter or abbreviation (eg. A for Adobe)
• Symbol – A standalone symbol (eg. Nike swoosh)
• Emblem – wordmark, lettermark or symbol within a designed shape (eg. Harley-Davidson Motorcycles)

Businesses may also choose a combination of these logotypes to use for different purposes. 

For example, on your website you may choose to use your Emblem while on social media you may choose to only showcase your symbol. 

Choosing 1-3 variations of your logo allows for versatility across any and all marketing channels. 

However, it is important to note that all variations should be related and complement each other to ensure your branding increases in recognizability. 

A successful logo is one that aligns with your industry and customers. 

So really it depends on your niche. 

Usually if you are a business that provides services, it is best to stick to a more sleek and simple design to communicate a professional feel. 

Wordmarks or lettermarks tend to do best. 

Whereas if you are a clothing brand, you may benefit from a symbol logo to easily print onto garments and tags. 

A logo builds professionalism and authenticates your brand as reliable. 

The logistics behind logos is much deeper than you may think. 

Different colors have the ability to appeal to different emotions. 

It tells potential customers who you are, what you do and how they can benefit from your brand. 

Without having to read articles or reviews, your ideal customer will already get a feel from your brand by looking at your logo. 

Why Do Brands Need Logos? 

At the end of the day, nobody really cares what your logo looks like, what consumers are looking for is to build authentic connections with the brands they purchase from. 

In order for your logo to be successful, your products and services need to provide an experience that aligns with your customer base, the logo is really just there to support it. 

The logo is what allows customers to recognize and remember your brand, so that they can tell friends and family about the exceptional experience they had with your product or service.

Logos build a stronger brand presence and professionalism in a world scattered with thousands of different products. 

Depending on your niche, your logo has the potential to stand out from competitors and catch the attention of potential customers 

It is what makes your brand recognizable. 

How to Create a Successful Logo

Logos, especially for small businesses, need to be clear, concise and easy to interpret. 

Keep your logo simple enough to scale across any marketing channel you need. 

This could include your packaging, website or social media platforms. 

The logo should also be a clear representation of what your brand does and how your customers can benefit from it. 

This can be showcased through color, imagery, symbolism and typography.

Unlike large brands who have years of brand recognition and huge marketing budgets, smaller businesses have to work harder to differentiate and communicate their brand values. 

That’s why the logo is so important to building the foundation to start building brand recognition for your products and/or services. 

Make sure you choose typefaces that are clear and easy to read, even when printed onto substrates like your packaging. 

Discover the semiotics behind the colors you choose to ensure you are appealing to the right look and feel that your logo aims to communicate. 

And lastly, get feedback from your customers. 

Whether you are a startup getting ready to launch your brand or an already established business looking to revamp your logo, chances are you already have an idea of who your loyal customer base is. 

At the end of the day, you are creating products and services based on their needs, so just ask them what they want to see from your logo! 

Customer feedback is extremely valuable in ensuring the success of not only your logo, but your brand and business. 

It’s best to work with a graphic designer to help lay the base foundation for your logo. 

PakFactory has a dedicated team of packaging designers that can help bring your logo to life across a range of marketing channels!

The post How Important is a Logo for Small Businesses? first appeared on PakFactory Blog.

The post How Important is a Logo for Small Businesses? appeared first on PakFactory Blog.

Through discreet packaging, ecommerce can guarantee discreet shipping and an all around better customer experience. 

What is Discreet Shipping and Packaging? 

Popular for ecommerce businesses, discreet shipping refers to a type of packaging that ensures no one can identify the contents of a package by the packaging when shipped. 

This not only censors what is inside of the packaging, but also which company, store or individual sent it. 

No one, aside from the business and customer, knows what a package holds inside. 

What does Discreet Packaging look like? 

Discreet packaging is commonly a plain shipping box, mailer box or postal box.

These boxes are kept generic and usually incorporate solid colors like natural kraft, white or any low impact single color. 

However, it’s important to note that making your packaging too generic may in fact stand out more than intended. 

Be subtle, but don’t be too subtle.

A lot of businesses’ discreet packaging also features packaging tape that say something generic like “thanks for your order”. 

This makes your package seem insignificant and blend in with the rest of the packages it is likely being delivered with. 

What is Discreet Shipping Used for? 

The main goal of discreet shipping is for your customers to purchase whatever they want and have it shipped without anyone outside of the business and consumer knowing what the product is. 

A large range of different products can be shipped discreetly. 

The first thought probably led you to adult products. However, many other products are also shipped discreetly.

In some cases luxury products are shipped in discreet packaging to prevent theft. 

Products that display political statements are also commonly shipped in discreet packaging to prevent destruction from people with opposing beliefs. 

Furthermore, medicine and medical devices also use generic packaging when shipped to prevent theft and customers from feeling embarrassed. 

Discreet shipping is a smart practice for any business looking to respect the privacy of its customers.

The Unboxing Experience of Discreet Packaging

The unboxing experience becomes exceptionally more important with discreet packaging. 

Afterall, ecommerce businesses rely on the unboxing experience to generate customer testimonials and boost sales. 

But how do you create an unboxing experience using a box that is meant to blend in. 

The interior. 

Experiment with interior printed designs to create an exciting unboxing experience from the inside out. 

You can also incorporate things like custom tissue paper and custom box inserts to elevate the experience of your packaging. 

The juxtaposition of the plain box with an exciting interior can lay a strong foundation for an impactful unboxing experience.

Communicating Through Discreet Packaging

Discreet packaging actually opens up opportunities to build stronger connections with consumers. 

Using discreet packaging for your products, shows that you understand your customer and alleviates any pain points around being embarrassed or worrying about theft. 

But make sure to communicate your intentions. 

Consider adding a promotional insert to disclose that you have used discreet packaging to deliver their products or make it an option on your website next to products that are eligible for discreet packaging.

This avoids any confusion on the quality of your brand when it comes to packaging and ensures your customers understand why your box may have a plain exterior.

The Implementation of Discreet Packaging

There are some hurdles that come with implementing discreet packaging into your supply chain and order fulfillment processes. 

If you are an international ecommerce business, you’ll likely come across custom clearance and storage issues if your packaging does not comply with requirements. 

Make sure your packaging complies with packaging regulations and requirements in the markets you operate in to ensure your discreet packaging can be shipped seamlessly.

Ultimately, more time needs to be spent on the preparation of packaging than implementation to integrate discreet packaging into your supply chain process. 

With PakFactory’s expertise and years of experience in delivering tailored packaging solutions to a range of industries, we can help you create the perfect discreet packaging for your business. 

The post What is Discreet Shipping and Packaging? first appeared on PakFactory Blog.

The post What is Discreet Shipping and Packaging? appeared first on PakFactory Blog.